Perceptive Perspectives

Shining Some Light on Black Friday

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Scary TV

Our 3 Favorite Halloween Commercials of 2014

‘Tis the season for spooky and clever advertising campaigns. Marketers are always capitalizing on this time of year to entertain their audience and boost sales. While some Halloween advertisements are a real stretch from the brand, others have a clever spin that […]


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What’s Trending Now: How to Make Your Video Go Viral

Often times, we get asked by our clients to make their videos go viral. We explain that as marketers we cannot make a video go viral because most viral videos happen naturally. What we do is recommend prerequisites to increase the odds […]


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5 Things PR is NOT

When the average consumer thinks about what a public relations professional does in the day to day, there tends to be a few stereotypes that come to mind. We’ve uncovered the top 5 things that PR is NOT and outlined them below […]


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Tower of Jewels Day

How Quillin Maximizes Client Milestones With PR & Social Media

A milestone anniversary, while it’s a traditional PR opportunity, we get excited to be able to integrate it with social media. An anniversary of any size whether a company is celebrating five years or 100 years, is a great opportunity to communicate […]


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Apple Pay

How Apple Pay & Passbook are Changing the Marketing Game

Passbook and Apple Pay will be the usher which brings about financial change for how consumers spend and save, with the same vigilance that businesses will now use to target and deliver offers to those customers most likely to engage with their brand and […]


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Top Five Benefits of Integrating Social Media with PR & Advertising

With social media becoming a stronger marketing force world-wide, advertising and PR agencies everywhere are finding the right people and resources to offer the best solutions to customers. To get the most out of your social media platforms and strategies, a full-service […]


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Advertising

Advertising is a Medium

The great David Ogilvy said it best, “I do not regard advertising as entertainment or an art form, but as a medium of information.” Sure, you might use some sort of clever tactic to assure you get your audience’s attention and the […]


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Big City, Small World: PR Comes Full Circle

Have you ever had an experience where something in your life seems to come full circle? According to Dictionary.com, the phrase “come full circle,” means it completes a cycle, returns to its beginnings. Here’s my story. Prior to my joining Quillin in 2012, I spent my days overseeing efforts […]


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3 Apps for a Year-Round Summer Celebration

Ah, the charmed life: leisurely travel, stress-free party hosting and nights out and about around the town. Wouldn’t it be nice if this way of living was just more accessible? Summer is winding down and with that the sun will be setting […]


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