Perceptive Perspectives

2 Ways the Facebook Atlas Ad Platform Will Change Online Advertising

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Thanksgiving Pup

3 Things PR Pros are Thankful for This Thanksgiving

Thanksgiving is a day away and soon we will all be gathering with friends and family to share what they are thankful for. But as PR pros, we are taking a minute to think about what we’re thankful for. Here are our […]


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Benj Blog

Shining Some Light on Black Friday

Feeling confused about which holiday sale offers the deepest discounts? According to five years of research (2009-2013), from Savings.com Black Friday may be the best day to land a great deal but not necessarily the perfect day to find the deepest discounts […]


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Scary TV

Our 3 Favorite Halloween Commercials of 2014

‘Tis the season for spooky and clever advertising campaigns. Marketers are always capitalizing on this time of year to entertain their audience and boost sales. While some Halloween advertisements are a real stretch from the brand, others have a clever spin that […]


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inner diva

What’s Trending Now: How to Make Your Video Go Viral

Often times, we get asked by our clients to make their videos go viral. We explain that as marketers we cannot make a video go viral because most viral videos happen naturally. What we do is recommend prerequisites to increase the odds […]


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5 Things PR is NOT

When the average consumer thinks about what a public relations professional does in the day to day, there tends to be a few stereotypes that come to mind. We’ve uncovered the top 5 things that PR is NOT and outlined them below […]


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Tower of Jewels Day

How Quillin Maximizes Client Milestones With PR & Social Media

A milestone anniversary, while it’s a traditional PR opportunity, we get excited to be able to integrate it with social media. An anniversary of any size whether a company is celebrating five years or 100 years, is a great opportunity to communicate […]


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Apple Pay

How Apple Pay & Passbook are Changing the Marketing Game

Passbook and Apple Pay will be the usher which brings about financial change for how consumers spend and save, with the same vigilance that businesses will now use to target and deliver offers to those customers most likely to engage with their brand and […]


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Top Five Benefits of Integrating Social Media with PR & Advertising

With social media becoming a stronger marketing force world-wide, advertising and PR agencies everywhere are finding the right people and resources to offer the best solutions to customers. To get the most out of your social media platforms and strategies, a full-service […]


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Advertising

Advertising is a Medium

The great David Ogilvy said it best, “I do not regard advertising as entertainment or an art form, but as a medium of information.” Sure, you might use some sort of clever tactic to assure you get your audience’s attention and the […]


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