Perceptive Perspectives

How Apple Pay & Passbook are Changing the Marketing Game

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Top Five Benefits of Integrating Social Media with PR & Advertising

With social media becoming a stronger marketing force world-wide, advertising and PR agencies everywhere are finding the right people and resources to offer the best solutions to customers. To get the most out of your social media platforms and strategies, a full-service […]


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Advertising

Advertising is a Medium

The great David Ogilvy said it best, “I do not regard advertising as entertainment or an art form, but as a medium of information.” Sure, you might use some sort of clever tactic to assure you get your audience’s attention and the […]


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Big City, Small World: PR Comes Full Circle

Have you ever had an experience where something in your life seems to come full circle? According to Dictionary.com, the phrase “come full circle,” means it completes a cycle, returns to its beginnings. Here’s my story. Prior to my joining Quillin in 2012, I spent my days overseeing efforts […]


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3 Apps for a Year-Round Summer Celebration

Ah, the charmed life: leisurely travel, stress-free party hosting and nights out and about around the town. Wouldn’t it be nice if this way of living was just more accessible? Summer is winding down and with that the sun will be setting […]


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4 Digital Trends for Highly Successful PR Professionals

There is no denying that we are quickly becoming a world full of smartphones and tablets. Digital PR did not arrive yesterday and it requires a new way of thinking. For those who are new to the constantly evolving trend, you might […]


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A Beginner’s Guide to Snapchat – 4 Steps

Snapchat is a new social media platform that has been taking over our lives and minds by way of our cell phones. As today’s shiny new toy, it works like texting but with disappearing photo and video messages. If you’re not a […]


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Quillin gone mobile

3 Tips for Marketing to Millennials

In case you haven’t noticed yet, millennials are growing up and spending more money than ever. In fact, this group of 18-34 year olds currently has $200 billion of direct purchasing power according to the U. S. Chamber of Commerce. Tack on […]


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Top 3 Social Media Trends for Dads

Let’s get something cleared up. Social media isn’t just for mommy bloggers, self-proclaimed #foodies and non-self-proclaimed hipsters. Dads can be social, too! And what better time to recognize their social media presence than on the weekend dedicated to them? Here’s how dads […]


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The Perfect Safety Net

Nowadays, we can control our home and business alarm systems, keep an eye on our pets and even monitor our kids via our mobile phones, but what do we do to ensure our own personal safety? Now there’s an app for that, […]


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