Perceptive Perspectives

“Conferencing in The City” – Highlights and Sights From San Francisco

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4 Highlights from Ragan’s Visual Communications & Infographics Summit

“An image is worth a thousand words!” As cliché as it sounds, images are taking over narrative in the digital space. In fact, 63% of the social content today is visual; and engagement is 100-180% higher than engagement with text only. We […]

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5 Reasons to Love Facebook’s New ‘Instant Articles’

I woke up this morning and started scrolling through my Facebook newsfeed (like I do on any given day) and came across a post made by the New York Times with an interesting feature I hadn’t seen before. A video began to […]

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Top Tips from Ragan’s 3rd Annual Social Media Conference (Part 2)

The 3rd Annual Ragan Social Media Conference was jam-packed with experts in the industry. Here are four more highlights from the conference you don’t want to miss. And if you feel as strongly as we do that these are great tips, feel […]

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Top Tips from Ragan’s 3rd Annual Social Media Conference (Part 1)

While the majority of attendees at the Florida-based social media conference were happy to be escaping their cold-weather hometowns, we packed our bags and left our sunny West Coast for an uncharacteristically chilly South. The speakers and topics, however, were far from […]

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2 Ways the Facebook Atlas Ad Platform Will Change Online Advertising

Facebook knows what its users see, how they engage, what they’re interested in, who they talk to, what they talk about, and where they are when they talk about it. The social network then uses this information to show users contextual ads […]

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Thanksgiving Pup

3 Things PR Pros are Thankful for This Thanksgiving

Thanksgiving is a day away and soon we will all be gathering with friends and family to share what they are thankful for. But as PR pros, we are taking a minute to think about what we’re thankful for. Here are our […]

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Benj Blog

Shining Some Light on Black Friday

Feeling confused about which holiday sale offers the deepest discounts? According to five years of research (2009-2013), from Black Friday may be the best day to land a great deal but not necessarily the perfect day to find the deepest discounts […]

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Scary TV

Our 3 Favorite Halloween Commercials of 2014

‘Tis the season for spooky and clever advertising campaigns. Marketers are always capitalizing on this time of year to entertain their audience and boost sales. While some Halloween advertisements are a real stretch from the brand, others have a clever spin that […]

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inner diva

What’s Trending Now: How to Make Your Video Go Viral

Often times, we get asked by our clients to make their videos go viral. We explain that as marketers we cannot make a video go viral because most viral videos happen naturally. What we do is recommend prerequisites to increase the odds […]

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