Perceptive Perspectives
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Officials Take 200-Pound Boy From Mother – Unlawful or Justified?

I was listening to a local radio show this morning and the topic of parental rights came up because of a recent story about an 8-year-old boy from Ohio that was taken away from his family because he weighs more than 200 […]


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“I’d like to add you to my professional network on LinkedIn.”

How many requests have you received to connect with someone on LinkedIn only to be delivered as the standard statement above?  I’ll bet it’s over 95%, because that’s what I’ve received. The same holds true with Facebook’s standard Friend request. Here’s my […]


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Group coupon sites – painful or profitable?

Sometimes I wonder if I’m the only one that doubts the effectiveness of Groupon, Living Social and all the other coupon sites that are popping up lately.  Don’t get me wrong, I enjoy receiving the offers, but am not a proponent of […]


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Would you pass a social media background check?

One of the newest advancements in the crazy, fast world of social media is the Federal Trade Commission approving the Social Intelligence Corporation. If you haven’t heard, Social Intelligence Corporation scours the Internet for your social media posts, profiles, and pictures and […]


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Customer Service = Brand Awareness

We live such fast paced lives.  Think about it – most of your thoughts are probably fast and fleeting.  Our expectation of “what’s next” is the norm and seems to move faster and faster, too.  Look at the speed that smartphones, TVs […]


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Which Auto Insurance ad is your favorite?

Over the past year, it has become apparent that auto insurers are aggressively advertising and fighting for your business.  Have you noticed the increased frequency of their commercials?  We have a variety to choose from such as Progressive’s “Flo”, Geiko’s Gecko, Allstate’s […]


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Healthcare Trends in a 2.0 World

Doctors are taking their patient relationships to the next level.  I come from the generation that utilized a family doctor and he provided comprehensive services.  If you haven’t noticed, healthcare has changed and let me tell you those days are long gone. […]


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Digital Billboards: They’re watching you!

I wasn’t a big fan when digital billboards first arrived on the media scene.  As a media buyer, I was skeptical about the clarity of lighting, sharing the board with other advertisers and concerned at the amount of traffic that was passing […]


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Sponge Bob and Dora the Explorer: A Bad Influence on Children’s Health?

Childhood obesity has become a serious problem in this country.  An interesting article recently came out that states advertising to children is starting to come under increased scrutiny.  It’s based on a study from Yale University regarding advertisers using cartoons and recognizable […]


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Consumer Polls As Marketing Tactic: Do They Get the ‘Best of’ You?

Last week I spotted a big banner hung in front of what I considered a mediocre restaurant that read something along the lines of “Voted Best of Las Vegas by the Review Journal.”  My initial reaction was, “That must be really good!” […]


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