Perceptive Perspectives
Benj Blog

Shining Some Light on Black Friday

Feeling confused about which holiday sale offers the deepest discounts?

According to five years of research (2009-2013), from Black Friday may be the best day to land a great deal but not necessarily the perfect day to find the deepest discounts of the holiday season.

To ring in the holiday shopping season we are offering you the line-up and the pay-off.

Pre-Black Friday
Like 2013, Black Friday falls near the end of November, shrinking the number of holiday shopping days and retailers are already responding. JCPenney recently tweeted that they will open at 5pm on Thanksgiving Day, while Target revealed they will offer early access to a handful of Black Friday deals online and in-store on Wednesday, November 26.

Monday Before Thanksgiving
If you’re looking for the best and biggest discount of the season, Monday, November 24 may be your day. The Wall Street Journal reports the best deals of 2013 were offered by retailers on the Monday before Thanksgiving, with average discounts between 20-25 percent off the highest price of the season.

Black Friday
Few will deny that killer deals exist. If you’re ready for the challenge, we suggest you take notes from a former Target merchandising executive’s Guide to Saving Money on Black Friday before heading out in search of this year’s biggest deal.

Small Business Saturday
In 2010 American Express founded Small Business Saturday to encourage a “shop small” movement to make an impact on neighborhoods across the country. If you’re looking to keep it local we recommend the Neon Bazaar, a Luxury Pop-Up Market where you can shop, save and support local businesses on Saturday, November 29. You can find participating merchants online, such as Polly Weinstein, Marketing Director for Tower of Jewels, Las Vegas Arts Commissioner and Founder of Neon Bazaar. This year’s bazaar features over fifteen local businesses, valet parking, libations and hors d’oeuvres while you shop. In addition, Tower of Jewels will make a contribution to United Way of Southern Nevada for each ticket purchased, shoppers will also receive $20 to spend at Tower of Jewels.

Cyber Monday
In 2013 Cyber Monday recorded the largest online spend in U.S. History, Adobe’s 2014 Holiday Shopping Prediction reports this day also topped the charts for “out-of-stock” merchandise messages.

Apps and Online Sales Tracker
Does running to the store seem like a drag? The Wall Street Journal has launched an online Christmas Sales Tracker which provides retail pricing comparison of popular holiday products and boasts the power to provide hourly updates Nov. 1 – Dec. 31. If tracking seems like a hassle, we suggest the Black Friday Shopping App where you can receive Black Friday Ad Alerts and the best deals at your favorite stores.

How do you find the best deals during the holidays? Leave us a note in the comments below!

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