Perceptive Perspectives

4 Highlights from Ragan’s Visual Communications & Infographics Summit

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5 Reasons to Love Facebook’s New ‘Instant Articles’

I woke up this morning and started scrolling through my Facebook newsfeed (like I do on any given day) and came across a post made by the New York Times with an interesting feature I hadn’t seen before. A video began to […]

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Top Tips from Ragan’s 3rd Annual Social Media Conference (Part 1)

While the majority of attendees at the Florida-based social media conference were happy to be escaping their cold-weather hometowns, we packed our bags and left our sunny West Coast for an uncharacteristically chilly South. The speakers and topics, however, were far from […]

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2 Ways the Facebook Atlas Ad Platform Will Change Online Advertising

Facebook knows what its users see, how they engage, what they’re interested in, who they talk to, what they talk about, and where they are when they talk about it. The social network then uses this information to show users contextual ads […]

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Benj Blog

Shining Some Light on Black Friday

Feeling confused about which holiday sale offers the deepest discounts? According to five years of research (2009-2013), from Black Friday may be the best day to land a great deal but not necessarily the perfect day to find the deepest discounts […]

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Scary TV

Our 3 Favorite Halloween Commercials of 2014

‘Tis the season for spooky and clever advertising campaigns. Marketers are always capitalizing on this time of year to entertain their audience and boost sales. While some Halloween advertisements are a real stretch from the brand, others have a clever spin that […]

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Apple Pay

How Apple Pay & Passbook are Changing the Marketing Game

Passbook and Apple Pay will be the usher which brings about financial change for how consumers spend and save, with the same vigilance that businesses will now use to target and deliver offers to those customers most likely to engage with their brand and […]

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placeit (4)

Top Five Benefits of Integrating Social Media with PR & Advertising

With social media becoming a stronger marketing force world-wide, advertising and PR agencies everywhere are finding the right people and resources to offer the best solutions to customers. To get the most out of your social media platforms and strategies, a full-service […]

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Advertising is a Medium

The great David Ogilvy said it best, “I do not regard advertising as entertainment or an art form, but as a medium of information.” Sure, you might use some sort of clever tactic to assure you get your audience’s attention and the […]

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Snapchat Logo

A Beginner’s Guide to Snapchat – 4 Steps

Snapchat is a new social media platform that has been taking over our lives and minds by way of our cell phones. As today’s shiny new toy, it works like texting but with disappearing photo and video messages. If you’re not a […]

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