Perceptive Perspectives

5 Reasons to Love Facebook’s New ‘Instant Articles’

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Top Tips from Ragan’s 3rd Annual Social Media Conference (Part 1)

While the majority of attendees at the Florida-based social media conference were happy to be escaping their cold-weather hometowns, we packed our bags and left our sunny West Coast for an uncharacteristically chilly South. The speakers and topics, however, were far from […]

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5 Things PR is NOT

When the average consumer thinks about what a public relations professional does in the day to day, there tends to be a few stereotypes that come to mind. We’ve uncovered the top 5 things that PR is NOT and outlined them below […]

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Top Five Benefits of Integrating Social Media with PR & Advertising

With social media becoming a stronger marketing force world-wide, advertising and PR agencies everywhere are finding the right people and resources to offer the best solutions to customers. To get the most out of your social media platforms and strategies, a full-service […]

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3 Tips for Marketing to Millennials

In case you haven’t noticed yet, millennials are growing up and spending more money than ever. In fact, this group of 18-34 year olds currently has $200 billion of direct purchasing power according to the U. S. Chamber of Commerce. Tack on […]

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Can Las Vegas Evolve from a Gaming & Entertainment Destination to a Healthy Destination?

The concept of medical tourism has been receiving a lot of buzz lately, more than it ever has in the last decade. While it was more of a concept prior to the recession, now it has become reality with its induction into Gov. Brian Sandoval’s economic diversification package. In our own industry, it has been made clearly evident by the various media requests to have Dr. Atkinson of the Surgical Weight Control Center speak on the subject and requests for participation in industry-related discussions.

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Customer Service = Brand Awareness

We live such fast paced lives.  Think about it – most of your thoughts are probably fast and fleeting.  Our expectation of “what’s next” is the norm and seems to move faster and faster, too.  Look at the speed that smartphones, TVs […]

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Which Auto Insurance ad is your favorite?

Over the past year, it has become apparent that auto insurers are aggressively advertising and fighting for your business.  Have you noticed the increased frequency of their commercials?  We have a variety to choose from such as Progressive’s “Flo”, Geiko’s Gecko, Allstate’s […]

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Consumer Polls As Marketing Tactic: Do They Get the ‘Best of’ You?

Last week I spotted a big banner hung in front of what I considered a mediocre restaurant that read something along the lines of “Voted Best of Las Vegas by the Review Journal.”  My initial reaction was, “That must be really good!” […]

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Literal Pay for ‘Play:’ Celebrity-hosted Parties in Las Vegas

  Have you ever thought what it would be like to host a party with a celebrity guest? How cool would it be to sip a Cosmopolitan with Kim Kardashian or nibble on an appetizer with Nick Lachey or Wilmer Valderrama? How […]

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