Perceptive Perspectives

4 Highlights from Ragan’s Visual Communications & Infographics Summit

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Advertising

Advertising is a Medium

The great David Ogilvy said it best, “I do not regard advertising as entertainment or an art form, but as a medium of information.” Sure, you might use some sort of clever tactic to assure you get your audience’s attention and the […]


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How Twitter Has Given Me “Direction”

One may argue that a teenager spending too much time on the Internet is a bad thing, something my mother has definitely told me before. For the past year and a half, I have been spending countless hours online, researching and updating […]


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“I’d like to add you to my professional network on LinkedIn.”

How many requests have you received to connect with someone on LinkedIn only to be delivered as the standard statement above?  I’ll bet it’s over 95%, because that’s what I’ve received. The same holds true with Facebook’s standard Friend request. Here’s my […]


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Group coupon sites – painful or profitable?

Sometimes I wonder if I’m the only one that doubts the effectiveness of Groupon, Living Social and all the other coupon sites that are popping up lately.  Don’t get me wrong, I enjoy receiving the offers, but am not a proponent of […]


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Customer Service = Brand Awareness

We live such fast paced lives.  Think about it – most of your thoughts are probably fast and fleeting.  Our expectation of “what’s next” is the norm and seems to move faster and faster, too.  Look at the speed that smartphones, TVs […]


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Healthcare Trends in a 2.0 World

Doctors are taking their patient relationships to the next level.  I come from the generation that utilized a family doctor and he provided comprehensive services.  If you haven’t noticed, healthcare has changed and let me tell you those days are long gone. […]


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Sponge Bob and Dora the Explorer: A Bad Influence on Children’s Health?

Childhood obesity has become a serious problem in this country.  An interesting article recently came out that states advertising to children is starting to come under increased scrutiny.  It’s based on a study from Yale University regarding advertisers using cartoons and recognizable […]


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Consumer Polls As Marketing Tactic: Do They Get the ‘Best of’ You?

Last week I spotted a big banner hung in front of what I considered a mediocre restaurant that read something along the lines of “Voted Best of Las Vegas by the Review Journal.”  My initial reaction was, “That must be really good!” […]


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Literal Pay for ‘Play:’ Celebrity-hosted Parties in Las Vegas

  Have you ever thought what it would be like to host a party with a celebrity guest? How cool would it be to sip a Cosmopolitan with Kim Kardashian or nibble on an appetizer with Nick Lachey or Wilmer Valderrama? How […]


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