Perceptive Perspectives

Advertising is a Medium

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How Twitter Has Given Me “Direction”

One may argue that a teenager spending too much time on the Internet is a bad thing, something my mother has definitely told me before. For the past year and a half, I have been spending countless hours online, researching and updating […]


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Can Las Vegas Evolve from a Gaming & Entertainment Destination to a Healthy Destination?

The concept of medical tourism has been receiving a lot of buzz lately, more than it ever has in the last decade. While it was more of a concept prior to the recession, now it has become reality with its induction into Gov. Brian Sandoval’s economic diversification package. In our own industry, it has been made clearly evident by the various media requests to have Dr. Atkinson of the Surgical Weight Control Center speak on the subject and requests for participation in industry-related discussions.


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“I’d like to add you to my professional network on LinkedIn.”

How many requests have you received to connect with someone on LinkedIn only to be delivered as the standard statement above?  I’ll bet it’s over 95%, because that’s what I’ve received. The same holds true with Facebook’s standard Friend request. Here’s my […]


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Group coupon sites – painful or profitable?

Sometimes I wonder if I’m the only one that doubts the effectiveness of Groupon, Living Social and all the other coupon sites that are popping up lately.  Don’t get me wrong, I enjoy receiving the offers, but am not a proponent of […]


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Customer Service = Brand Awareness

We live such fast paced lives.  Think about it – most of your thoughts are probably fast and fleeting.  Our expectation of “what’s next” is the norm and seems to move faster and faster, too.  Look at the speed that smartphones, TVs […]


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Sponge Bob and Dora the Explorer: A Bad Influence on Children’s Health?

Childhood obesity has become a serious problem in this country.  An interesting article recently came out that states advertising to children is starting to come under increased scrutiny.  It’s based on a study from Yale University regarding advertisers using cartoons and recognizable […]


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Consumer Polls As Marketing Tactic: Do They Get the ‘Best of’ You?

Last week I spotted a big banner hung in front of what I considered a mediocre restaurant that read something along the lines of “Voted Best of Las Vegas by the Review Journal.”  My initial reaction was, “That must be really good!” […]


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Literal Pay for ‘Play:’ Celebrity-hosted Parties in Las Vegas

  Have you ever thought what it would be like to host a party with a celebrity guest? How cool would it be to sip a Cosmopolitan with Kim Kardashian or nibble on an appetizer with Nick Lachey or Wilmer Valderrama? How […]


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Can 300,000 people be wrong?

  Apple’s iPad quasi computer sold over 300,000 units on its first day of sales.  That’s more that the iPhone sold at its debut three years ago.  Combine that with over one million applications and 250,000 e-books already sold and I think […]


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