Perceptive Perspectives

“Conferencing in The City” – Highlights and Sights From San Francisco

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Top Tips from Ragan’s 3rd Annual Social Media Conference (Part 2)

The 3rd Annual Ragan Social Media Conference was jam-packed with experts in the industry. Here are four more highlights from the conference you don’t want to miss. And if you feel as strongly as we do that these are great tips, feel […]


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Top Tips from Ragan’s 3rd Annual Social Media Conference (Part 1)

While the majority of attendees at the Florida-based social media conference were happy to be escaping their cold-weather hometowns, we packed our bags and left our sunny West Coast for an uncharacteristically chilly South. The speakers and topics, however, were far from […]


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Top Five Benefits of Integrating Social Media with PR & Advertising

With social media becoming a stronger marketing force world-wide, advertising and PR agencies everywhere are finding the right people and resources to offer the best solutions to customers. To get the most out of your social media platforms and strategies, a full-service […]


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4 Digital Trends for Highly Successful PR Professionals

There is no denying that we are quickly becoming a world full of smartphones and tablets. Digital PR did not arrive yesterday and it requires a new way of thinking. For those who are new to the constantly evolving trend, you might […]


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3 Tips for Marketing to Millennials

In case you haven’t noticed yet, millennials are growing up and spending more money than ever. In fact, this group of 18-34 year olds currently has $200 billion of direct purchasing power according to the U. S. Chamber of Commerce. Tack on […]


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How Twitter Has Given Me “Direction”

One may argue that a teenager spending too much time on the Internet is a bad thing, something my mother has definitely told me before. For the past year and a half, I have been spending countless hours online, researching and updating […]


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“I’d like to add you to my professional network on LinkedIn.”

How many requests have you received to connect with someone on LinkedIn only to be delivered as the standard statement above?  I’ll bet it’s over 95%, because that’s what I’ve received. The same holds true with Facebook’s standard Friend request. Here’s my […]


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Group coupon sites – painful or profitable?

Sometimes I wonder if I’m the only one that doubts the effectiveness of Groupon, Living Social and all the other coupon sites that are popping up lately.  Don’t get me wrong, I enjoy receiving the offers, but am not a proponent of […]


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Customer Service = Brand Awareness

We live such fast paced lives.  Think about it – most of your thoughts are probably fast and fleeting.  Our expectation of “what’s next” is the norm and seems to move faster and faster, too.  Look at the speed that smartphones, TVs […]


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