Perceptive Perspectives

What’s Trending Now: How to Make Your Video Go Viral

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How Twitter Has Given Me “Direction”

One may argue that a teenager spending too much time on the Internet is a bad thing, something my mother has definitely told me before. For the past year and a half, I have been spending countless hours online, researching and updating […]

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Sponge Bob and Dora the Explorer: A Bad Influence on Children’s Health?

Childhood obesity has become a serious problem in this country.  An interesting article recently came out that states advertising to children is starting to come under increased scrutiny.  It’s based on a study from Yale University regarding advertisers using cartoons and recognizable […]

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Literal Pay for ‘Play:’ Celebrity-hosted Parties in Las Vegas

  Have you ever thought what it would be like to host a party with a celebrity guest? How cool would it be to sip a Cosmopolitan with Kim Kardashian or nibble on an appetizer with Nick Lachey or Wilmer Valderrama? How […]

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Can 300,000 people be wrong?

  Apple’s iPad quasi computer sold over 300,000 units on its first day of sales.  That’s more that the iPhone sold at its debut three years ago.  Combine that with over one million applications and 250,000 e-books already sold and I think […]

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Fear Sells – Be scared!

Sex sells.  No mistake about that.  But, do you know that scaring the britches off you is a bigger sell?  Fear-based marketing is one of the largest and most successful forms of advertising.  I bet most of you have never thought about […]

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  It’s true, I’m an addict and I admit it! I’m so addicted to American Idol that when the new season starts I’m crazed with excitement and when it ends I get wimpy and depressed. I admit it!  I’m a proud American […]

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iPad, therefore, iAm?

Hey there, Sharry here again!  There’s always been something special to me about browsing arbitrarily through the aisles of a bookstore. Whether I’m in a quirky specialty book shop on the corner or lost in the never ending stacks of a Barnes […]

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Fist Pumps! Riding The Jersey Shore Wave.

  I tried to ignore it…I tried to tune it out… but there is no denying the popularity of the hit MTV show The Jersey Shore.  I can’t get away from it!  I was at a UNLV basketball game this week (GO […]

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Branding: Bloopers, Blunders and the Bottom Line

It’s an advertising agency’s dream when a client’s brand image is so strong that it leaves a lasting impression on the consumer.  You know what I’m talking about…think about it…“Yo quiero Taco Bell” sound familiar?  To this day many consumers still miss […]

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