Perceptive Perspectives

5 Things PR is NOT

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Can Las Vegas Evolve from a Gaming & Entertainment Destination to a Healthy Destination?

The concept of medical tourism has been receiving a lot of buzz lately, more than it ever has in the last decade. While it was more of a concept prior to the recession, now it has become reality with its induction into Gov. Brian Sandoval’s economic diversification package. In our own industry, it has been made clearly evident by the various media requests to have Dr. Atkinson of the Surgical Weight Control Center speak on the subject and requests for participation in industry-related discussions.


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Officials Take 200-Pound Boy From Mother – Unlawful or Justified?

I was listening to a local radio show this morning and the topic of parental rights came up because of a recent story about an 8-year-old boy from Ohio that was taken away from his family because he weighs more than 200 […]


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“I’d like to add you to my professional network on LinkedIn.”

How many requests have you received to connect with someone on LinkedIn only to be delivered as the standard statement above?  I’ll bet it’s over 95%, because that’s what I’ve received. The same holds true with Facebook’s standard Friend request. Here’s my […]


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Consumer Polls As Marketing Tactic: Do They Get the ‘Best of’ You?

Last week I spotted a big banner hung in front of what I considered a mediocre restaurant that read something along the lines of “Voted Best of Las Vegas by the Review Journal.”  My initial reaction was, “That must be really good!” […]


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Literal Pay for ‘Play:’ Celebrity-hosted Parties in Las Vegas

  Have you ever thought what it would be like to host a party with a celebrity guest? How cool would it be to sip a Cosmopolitan with Kim Kardashian or nibble on an appetizer with Nick Lachey or Wilmer Valderrama? How […]


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Can 300,000 people be wrong?

  Apple’s iPad quasi computer sold over 300,000 units on its first day of sales.  That’s more that the iPhone sold at its debut three years ago.  Combine that with over one million applications and 250,000 e-books already sold and I think […]


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Tax Refund Time! Go Shopping!

Personally, I haven’t seen a tax refund since I was working my first job and wearing braces. Little did I know at that time I would go many years before seeing a tax refund (still haven’t!). Many of you will enjoy getting […]


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Fear Sells – Be scared!

Sex sells.  No mistake about that.  But, do you know that scaring the britches off you is a bigger sell?  Fear-based marketing is one of the largest and most successful forms of advertising.  I bet most of you have never thought about […]


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IDOL ADDICTION

  It’s true, I’m an addict and I admit it! I’m so addicted to American Idol that when the new season starts I’m crazed with excitement and when it ends I get wimpy and depressed. I admit it!  I’m a proud American […]


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