BluBlocker Sunglasses

Objective

Due to the COVID-19 pandemic, Quillin Advertising was tasked with restructuring BluBlocker sunglasses’ marketing and advertising strategy to ensure the company would continue to turn a profit in an unstable time.

Each year, the summer season generates additional business for BluBlocker sunglasses as more consumers venture outdoors, take vacations, and look for reliable shades for their upcoming adventures. With nonessential travel and large events on hold across the nation, Quillin shifted BluBlocker’s paid social media strategy to attract new customers and engage existing customers without the added support of seasonal discounts to boost interest and sales.