Jingles are marketing investments that increase in value the more you use them.
Consumers are defenseless against them. Jingles cannot be ignored. The best ones? You replay in your mind and enjoy them. The worst ones? You replay in your mind and hate them.
Music adds three defining contours to a marketing message:
1. It immediately identifies a brand.
2. It conveys the emotion or vibe of a brand.
3. It penetrates the subconscious and promotes recall.
Want proof? Try to read this slogan without singing along:
Nationwide is on your side.
Quillin can help you get your business in the groove.
