Opera Las Vegas

Digital Advertising

Google Ads Placement & Management

Objective

Since 1999, Opera Las Vegas (OLV) has been performing fully staged opera productions in Southern Nevada. In 2023, the non-profit organization contracted with Quillin to help them manage their Google Ads Grant and place search ads for them.

The goal of Opera Las Vegas was to broaden general market awareness of their organization and mission, while increasing attendance at performances.

Strategy

Quillin initially conducted keyword research to determine optimum phraseology to attract potential ad viewers.

Tactics

With this knowledge, we developed compelling copy for Google search ads to drive traffic to the website and promote specific relevant pages.

Results

Since October 2023, Quillin’s Google ad strategies and placements have produced the following results for Opera Las Vegas:

● Increased website traffic through paid search (26,609% increase in users and 25,616% increase in sessions)

● Increased interactions with Google Business listing