US Surrogacy
Digital Advertising
Lead Generation
Objective
US Surrogacy approached Quillin Advertising with a pressing challenge: they were receiving a high volume of low-quality leads, making it difficult to connect with their extremely niche audience. The goal was clear—generate qualified leads within a limited target market defined by specific demographics like gender, age, location, and interests.
Strategy
Our process involved extensive brainstorming sessions to develop a fresh perspective and new goals for the campaign. After thorough research and development, we executed the campaign with careful attention to detail, constantly testing and optimizing along the way. By identifying weak points and capitalizing on what worked well, we not only improved the campaign's performance but also laid the groundwork for future success.
Tactics
To achieve the client's goals, we refined our tactics through:
Broad vs. Detailed Targeting: We tested a range of targeting strategies, refining our approach to focus on the most promising audiences. Pixel Placement for Retargeting: Implemented precise pixel placement to effectively retarget potential leads who had shown interest but hadn’t converted. Copy Testing: Developed and tested various messaging strategies to resonate with the target audience. Creative Testing: Experimented with different creative formats, including single images, carousels, and videos, to determine what drove the highest engagement.
Results
In just 5 months, our efforts led to remarkable improvements:
Impressions: 1.8 million Engagements: 15.2K Link Clicks: 6,108 Qualified Leads: Increased from 50 at the start of the paid campaign to over 100 monthly leads
These results not only demonstrated our ability to generate qualified leads but also showcased the importance of a strategic, quality-driven approach to social media marketing.
