Prince Law Group
Digital Advertising
Social Media Management
Objective
Prince Law Group retained the Quillin agency to achieve their objective of reconfiguring the firm’s social media presence to better convey their brand identity. Specifically, the goal was to leverage Instagram to showcase the expertise of their founder and lead counsel, Dennis Prince, while establishing a stronger connection with its audience.
Strategy
Quillin’s social media team began by conducting an audit of the DPLG Instagram account. Concurrently, we analyzed the sites of their local and national competition to identify areas for improvement. With this knowledge, we leveraged elements of the firm’s brand identity to create a visually appealing Instagram layout that better reflected its values and expertise.
We positioned Dennis Prince at the forefront of the brand through Instagram Reels showcasing his legal expertise, courtroom experience, and confident personality.
Tactics
We designed the Instagram layout to better reflect the brand identity by incorporating visually appealing elements and cohesive aesthetics. We produced Instagram Reels featuring Dennis discussing his expertise in the legal field and sharing valuable personal insights about his profession to his audience.
We developed a monthly content calendar to ensure consistent posting and engagement with the audience.
Results
In the first year, we increased Prince Law Group’s organic social impressions by 22.2% and engagements by 43%.
Our strategy greatly enhanced the firm’s brand visibility and recognition within the local community. Based on the quality and quantity of positive feedback from the audience, we succeeded in gaining a stronger connection with the brand and
clear appreciation for the valuable content shared. Based upon the profitability of DPLG over the ensuing years, we proved the additional value of social engagement for established businesses looking to broaden their appeal.
