Lexicon Bank
Digital Advertising
Search Engine Optimization
Objective
Secure and maintain a desirable position ranking on internet search engines in the category of business banks in Southern Nevada.
Strategy
After four years of operations, Lexicon Bank (“The Bank for Business”) did not appear on the first page of Google search and location results for business banking, which is the primary service the bank provides.
Quillin rewrote the content on and reconfigured the architecture of Lexicon Bank’s website. We believed that this cost-efficient remedy effectively would promote the search engine optimization (SEO) of Lexicon Bank as a leading business bank in Las Vegas.
Tactics
Quillin started with a comprehensive audit of the website to identify opportunities to improve its performance. We used that knowledge to fix all broken site architecture, thereby opening search engine access to vital information promoting Lexicon Bank as a credible business bank.
We added essential business bank keywords and continuously optimized the content of main pages for SEO detection necessary to raise rankings on related search results pages. We began writing and publishing blogs on the website regularly to drive traffic to trending online searches.
Results
Lexicon Bank experienced a 437.5% increase in desktop website performance score from 8 to 43 and 54% in mobile website performance score from 59 to 91 from April to December 2023. Their showing in the first page of search results skyrocketed for the following keywords:
las vegas commercial banking
business banking las vegas
corporate banking las vegas
poker bank
The bank is also now showing up in the first 3 positions of Google Maps search result snippets.
